Bath and Shower Products Market Trends, Competitive Analysis and Forecast 2023-2028

According to IMARC Group’s latest report, titled “Bath and Shower Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, the global bath and shower products market size reached US$ 47.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 63.4 Billion by 2028, exhibiting a growth rate (CAGR) of 4.7% during 2023-2028.

Bath and shower products refer to the personal care items that aid in exfoliating, cleansing, and moistening the body. In addition, they assist in providing a feeling of freshness to the skin, soothing stressed muscles, and maintaining personal hygiene. Bath and shower products are generally available in the form of bars, oils, creams, gels, sprays, powders, lotions, etc. They are formulated using emulsifiers, emollients, humectants, water, surfactants, preservatives, and fragrances. Bath and shower products are extensively available across supermarkets, convenience stores, hypermarkets, online channels, etc.

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Bath and Shower Products Market Trends:

The inflating income levels and the growing awareness toward personal hygiene in individuals are among the primary factors driving the bath and shower products market. Besides this, the escalating demand for multi-functional derivatives manufactured using natural and organic ingredients, such as aloe vera, tea tree, glycerin, shea butter, almond and argan oil, and fruit extracts, is further augmenting the market growth. Moreover, the introduction of bath and shower products in sustainable, recyclable, and eco-friendly packaging by the leading manufacturers, owing to the rising environmental concerns, is also catalyzing the global market. Apart from this, the launch of derivatives with active ingredients, including clay and salicylic acid, to suit the skin and hair types of various users is acting as another significant growth-inducing factor. Furthermore, the elevating requirement for personal care items among the masses through online distribution channels across countries, on account of the sudden outbreak of the COVID-19 pandemic, is expected to bolster the bath and shower products market in the coming years.

Bath and Shower Products Market Segmentation and Competitive Analysis

Competitive Landscape with Key Players:

The report has also analysed the competitive landscape of the market with some of the key players.

  • Bath & Body Works LLC (L Brands)
  • Beiersdorf AG
  • Colgate-Palmolive Company
  • Estee Lauder Inc.
  • Henkel AG & Co. KGaA
  • ITC Limited
  • Johnson & Johnson Consumer Inc.
  • Kao Corporation
  • L’Oréal S.A.
  • Plum Island Soap Co.
  • The Procter & Gamble Company
  • Unilever

Key Market Segmentation:

The report has categorized the market based on type, distribution channel and region.

Breakup by Type:

  • Bar Soap
  • Liquid Bath Products
  • Shower Cream and Oil
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Stores
  • Others

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)

Key highlights of the report:

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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