Since most people spend most of their time on the internet, and with tech products, digital marketing is now very much important than ever before.
Can you remember the last time you read a newspaper, how much time do you spend washing TV programs?
But you surf the internet almost every day, and you come across a product or service every day, that’s it.
How to make Digital Marketing work?
Because the pre-Christmas period and many other events such as Halloween or Black Friday offer the best basis for creative campaigns.
But before you start planning, you need to know a few basics, chaktty advised and give valuable tips to get you started in digital marketing.
A good website is half the battle
The basis for all important marketing activities on the Internet is a good presence there.
Your digital business card is your website. It is used to provide information about your company, to showcase your products and also to increase sales and brand exposure, as well as to publish industry news.
A website is therefore the basis for all your further marketing activities on the Internet, business pally opined.
Set up a good website structure so that your visitors can easily and intuitively navigate through your pages.
Introduce yourself, your employees and your products and services. These are the most important basics for your company pages.
SEO optimization of your website
The next step is to familiarize yourself with the topic of SEO.
A blog is a good way to do this, which you can regularly post with optimized but nevertheless informative articles so that your contents can be displayed first on Google for specific searches.
If you are an absolute beginner when it comes to SEO, you should consider hiring Techpally marketing agency.
SEO is a topic that should be approached technically as well as content-wise and analytically.
Social media is still effective
If you have a good website that provides information and presents you as a company in the best possible way, then you can take the next step: social media.
This is also associated with little to no budget and is easy to implement.
According to businesspally, most digital activity takes place on social networks.
These are the likes of Instagram or LinkedIN, Twitter, Facebook etc.
With a targeted strategy and communication, you can also reach your customers and prospects in these networks and draw attention to yourself.
For example, post news from your company, interact with your prospects and respond to their comments.
Show that you are available and approachable. Besides all the organic interactions, you can also use paid ads on the networks to draw attention to your products or services.
The big advantage: you can play them out to your relevant target groups.
For example, Facebook has so much information about its users that target groups can be defined very specifically according to interests, locations or other characteristics.
This reduces the wastage of your ad and you only reach people who are actually potentially interested in your offer.
Rely on automated emails and transaction notifications
Automation is mainly in focus in the field of digital marketing, more specifically e-mail marketing.
Marketing automation simplifies work processes, minimizes effort and makes it possible to address interested parties and potential customers at exactly the right time in their customer journey.
Automation is mostly done via email. These are then sent using various triggers.
Example: A new user creates a customer account, receives an automated email, or orders a product, this is also possible.
These e-mails are called transactional e-mails in technical jargon.
However, automation is also possible far away from specific transactions.
So-called automation workflows can be created for these events, which always send e-mails and messages exactly when a trigger occurs.
Incidentally, you can define these individually and thus adapt them precisely to the target group and your marketing goals.
Retargeting, automation, newsletters & Co. – all of this can best be implemented with the appropriate software.
You save time and resources and can manage all your marketing activities in one place.
Sendinblue is one such digital marketing platform. Regardless of the industry, company size or objective:
Sendinblue combines functions such as email marketing , automation, SMS marketing, retargeting and CRM on one platform.
So if you want to take your business to the next level, you should definitely choose solid software