You probably have a website for your company, but are you sure that it’s communicating effectively with your visitors?
A website is one of the most important components of your business. But like cars wear out, fashions change, and house style evolves, your website design can get outdated really quickly.
The Stats About Website Design
Online customers trust websites that have been looked after and kept fresh. In fact, 88% of online customers will not return to a site after a bad experience.
It’s 2022, always assume your customers have seen thousands of amazing websites with user-friendly and sleek designs that clearly communicate their offers. And you need to go with innovation trends to make it perfect.
Most businesses offer various products or services, and they want to sell all of them on their homepage. It’s easy to blabber on about ten products on your homepage, but it gives visitors a headache and drives them away!
That’s why you need to set up dedicated landing pages for each offer. Not only will it improve user experience, but you can also get a better analysis of your customers.
Visual appeal is also one of the key factors determining whether or not a customer will purchase from you. If you haven’t updated your website in 3-4 years, it’s highly possible that you’re lagging behind in design trends.
Imagine your website as a storefront. If it looks basic, outdated, and untreated, then you’re giving a really poor first impression.
You should make sure that your website is still responsive with each design update you make. It would be great if you can add an explainer video on your homepage website.
With the pace of today’s technology development, new devices are being launched nearly every month. Your website should be able to dynamically adjust to new devices.
Nothing is more annoying than exploring a site where you need to enlarge each page to read the text or having your thumb constantly click on the wrong link!
So, is your company’s website up to date enough for today’s standard?
Why Do You Need a Website?
Do you remember that time when people used to hand out brochures to make a sale? Well, that is old news and a waste of paper. But now, we have the internet, where you can promote your brand anywhere, anytime.
With the current state of the internet and technology, more and more people are doing their activities online, like reading, watching videos, and shopping.
Google answers 3.5 billion search queries every day!
The world is now moving faster, and people don’t want to read brochures or receive calls from telemarketers.
They want to find more information about your brand with the tap of a finger. That’s why your brand needs a website.
A website can take your brand to the first page of Google’s search results, which obviously will skyrocket awareness and get you more customers!
There are many technical benefits from having a website other than appearing on Google’s search results page.
You’ll get access to visitor analytics, customer insights, website customization, keyword targeting, and thousands of tools that can help you create more creative and efficient marketing campaigns.
With a website, your business is also always open. Twenty-four hours a day, seven days a week! No need to flip the door sign to “Closed” anymore! Unless your server is down, and your audiences may go to your YouTube channel or other social media platforms that you have.
Plus, many of your competitors are already using websites for their brands. You don’t want to lose customers to them.
Well, what are you waiting for? Start building a website for your brand or get in touch with a trusted web development company right now.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro