Website performance is dependent on the website loading time. Therefore, it is an utmost factor to get traffic. However, it is pretty challenging to improve unless you know what website speed is and why it is essential to develop.
Before getting into the steps, we’ll review two questions: what is website speed? And why is it important for your website? First, it is essential to consider reducing bounce rates and increasing user engagement.
In website and social media marketing, website loading is one of the standards and significant problems that every website owner faces. This article shares the five best ways to enhance website speed.
What Is Website Speed?
It is very simple to understand what website speed is. However, website speed and page speed are not the same, so don’t be confused about them.
website speed refers to the loading time of the website’s specific website. Suppose you click the website link; then you may click some content or options; if the website opens late, it means the website speed is slow. A variety of factors influence website speed. Some of them are:
- How many images, videos, files, and links are contained on the website
- What plugins and themes have you installed?
- Specific website and website coding and server-side scripts.
These are the elements that affect your website’s loading speed. So, now, you have the knowledge of website speed. So, let’s move on to the point – the importance of website speed.
Why Is It Important?
When the point is loading speed, every second counts. In fact, Google research shows that when loading time increases by 3 to 4 seconds, the probability of bounce rate increases by 32%.
Suppose the website has taken five seconds to open; the bounce rate has the chance to increase by 90%. On this note, if it takes a few seconds, users may get irritated and get back from your site. This is the reason for lower users’ engagement with your website.
Website speed affects on the marketing funnel. However, it is a significant ranking signal for mobile and desktop. It can influence people’s perception of your brand. Users may understand that you are unprofessional if it takes too much time to load or if anything goes wrong.
Now, you may understand that it is obvious to enhance the website speed time. So, let’s jump into the steps to push uploading speed.
Easy Steps To Increase Website Loading Time:
To fix the problem of website loading time, you should consider a few things: SEO (Search Engine Optimization) and core web vitals. What are core web vitals? It is a standard matrix that Google presents. It will help you to understand your website performance and user experience.
Website speed is the ranking factor because it affects the user’s experience. In digital marketing, we create content for search engine optimization and audience. Many tools can measure core web vitals. For instance: Google Search Console and Google page speed Insights.
1. Website Hosting Solution
Website performance and management, website hosting plays a significant role. It includes the website’s loading speed. Unfortunately, most website owners make the worst mistakes by getting mediocre hosting because of lower monthly fees.
Keep in mind that cheap hosting provides poor website performance. In addition, it shares resources with multiple websites, which can take too much time to open a website.
You can use SEO plugins to boost your website loading time, for example, WP Fastest Cache, WP Rocket, W3 Total Cache, and more.
2. Compress File Size
You may use different files in your content; before uploading files, make sure that you compress the file size. It is one of the ordinary mistakes that most beginner website owners make.
When you select the files, check the size. Using the tool, you can compress the file size. Unfortunately, file sizes take a huge time to open a website.
On the website, we mention many social media platforms’ links; check the size before uploading those links.
3. Reduce The Size Of The Image
We face this problem more often. For example, you may not want to reduce the image size because you don’t want to consider the quality of the image. But you have to do this; in most cases, image size creates a loading time problem.
If you write blogs, then learn this trick. First, reduce the image size before uploading on your website. To make a website unique and attractive, website designers use visual design that also takes size. In this case, they can use a free theme to be more creative.
4. Enable Browser Caching
It is one of the crucial steps to make your website open faster. Using Chrome task manager also helps you kill individual processes with a click of the mouse.
Enabling the browser helps with cach-free loading of websites. It optimizes the speed of loading websites and creates high-speed loading websites. You can take help from google chrome helper. It is the bridge between the third party and the Google Chrome browser.
Plus, Website loading time affects online advertising (Google ads). As a result, Google can’t use your website for internet advertising.
First, optimize your website; you’ll get to know there are many unnecessary spaces and comments by removing all the characters, spaces, and other unneeded elements.
These steps are very pragmatic in developing a website loading time. Hopefully, this article has been able to help you out.
You can ask by commenting below if you have any questions regarding this. Finally, you can visit our website to check Facebook ads, email marketing, and more.