Online Identity Verification – Never Ending Security for Social Media Sites

Since the pandemic, social media platforms have seen fast-paced progress both in terms of user base and rapid adoption. With this growth, came adverse consequences such as fraudulent profiles, fake accounts, identity theft, and others. There were over 1,000 AI-generated images on LinkedIn that belonged to no one. Similarly, various other social media platforms are also on the verge of experiencing deepfake attacks. 

To combat the increasing chances of synthetic attacks and serious repercussions, social media platforms require online ID verification solutions. Since global customers interact remotely on these sites, it has become mandatory to safeguard their data as well as privacy. The blog covers how identity verification solutions help social media platforms overcome rising deepfake and other fraud attacks. 

Identity Verification Services – Measures for Social Media Platforms Against Deepfake

Deepfake attacks refer to malicious activities where fraudsters use images or videos of legit users. Criminals do this for various reasons such as misrepresenting real users, playing pranks, and for entertainment. Whatever may be the cause, deepfake exposes both users and platforms to serious reputational damages. As per various regulatory obligations, it is the prime responsibility of social media sites to guard information against external breaches. 

In this case, social media platforms require robust identity verification solutions. With their solutions like biometrics, real-time identification, and liveness detection, the sites can identify fraudulent attempts in minimal time. Deepfake attacks are considered a scalable threat as human eye can not detect them. Criminals are using sophisticated tools to recreate facial features, surroundings, and other characteristics to pose as real entities. 

However, with efficient digital onboarding solutions in place, social media platforms can identify deepfake attacks in time. Moreover, the AI-powered identity verification services are compatible solutions for combatting technologically advanced fraud attempts.

IDV Services – Solutions to Combat Deepfake Attacks 

Along with other consequences, deepfake attacks also lead to erosion of online trust. It also drives negative effects on the personality of legit users as fraudsters use their identity to commit this fraud. Social media platforms have been entertaining millions of users for ages. Due to pandemic the number dramatically rises with more chances of fraudulent attempts and manipulations. For instance, inappropriate groupings, harassment, and much more. 

The answer to social media’s problems is online identity verification. The AI-powered digital onboarding services provide convenience to both platforms and users. With its technologically advanced tools such as OCR extraction, facial verification, Two-Factor Authentication (2FA), real-time identification, and document validation, social media sites can restrict fraudsters prior to account registration. More benefits of identity authentication services for online platforms are in the next sections. 

Real-Time Identification

Social media platforms are on the verge of facing drastic consequences due to inadequate identity theft protection measures. This is further leaving room for criminals to commit deepfake attacks. In return, the fraud attempts not only expose legit users to data breaches and reputational damages but also makes the integrity of social media platforms questionable.

Therefore, it has become mandatory for social media sites to carry out thorough identity verification of users prior to their onboarding. Here, the AI-powered solutions provide robust services like real-time identification. This involves authentication of users by asking for a selfie or video. Where criminals can bypass the conventional identity checks, it is less likely that they can dodge the mathematical algorithms-based ID verification. 

Biometric User Authentication 

The ever-evolving technology – biometric identity verification system leverages an additional layer of accuracy to social media platforms’ IDV processes. As users were using usernames and passwords for logging into their accounts, these services have brought other solutions. Upon their return, customers can simply scan faces or fingerprints to access their accounts. 

The AI-powered identity authentication is streamlining the log-in process by using top-notch technology. By deploying mathematical algorithms there is less room for criminals to illegitimately create accounts on social media. Similarly, the platforms can also mitigate account takeover fraud. 

• Liveness Detection

This is another check by biometric ID verification solutions. Liveness detection refers to the analysis of backgrounds, objects, and other phenomena to ensure the user is present in the physical world. Moreover, AI-powered biometric solutions identify if the end-user is uploading a pre-recorded video. Ultimately, digital identity verification services are sure ways for social media platforms to combat deepfake attacks. 

Concluding Remarks 

Social media is mastering potential growth and is expected to reach unexpected heights. While bringing positive impacts such as global interactions, entertainment, seamless contacts, fundraisings, and much more, they are also facing a rise in deepfake attacks. Criminals use synthetic identities and register accounts which they later use for carrying out malicious activities. Hence, in order to safeguard legit users and prevent identity theft, social media platforms require robust ID verification solutions.

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