Tips for Google My Business
Any company today needs to target Google visibility. Most businesses know that they must optimize their websites and Google Ads but are unaware that a third entity, their Google business listing, also needs to be optimized.
This full listing, formally referred to as your business profile, is a dynamic image of your company that highlights your best qualities and empowers potential customers to easily find, learn about, and start engaging with your business.
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Tips for Optimizing Your Profile
1. Register for Google My Business
First and foremost, it’s crucial to stress that a Google Business Profile and a Google My Business account are two distinct things. The former is optimized and accessed through the latter. Consequently, you must create a Google My Business account and instruct Google to link it to your Google Business Profile to carry out the optimizations described in this guide. Go to Google.com/business and sign in using the regular Gmail account you use for your company to create an account.
2. Take Care When Providing Contact Details
Make sure the name of your company and the name that appears on store signage are the same. Or, to put it another way, exactly as it appears in reality. Google may penalize you for adding location names (unless they are part of your brand) or keywords.
Ensure that your company name and address match all of your online listings. Give normal working hours. This encourages clients to come to your business. It also promotes customer traffic while preventing the possibility of a bad review from a customer who traveled to your store to discover it was closed.
3. Manage and Answer Customer Reviews
Responding to customer reviews demonstrates that your company values its consumers and the thoughts that customers leave about it.
Positive reviews will influence potential customers’ research of your company favorably. It helps to increase companies’ visibility. Create a link for customers to leave reviews for your company to encourage them to do so.
4. Publish Local Posts
Through posts on Google Business Profiles, you can directly publish offers, events, goods, and services to Google Search and Maps.
You can interact with your audience through posts, keeping your Google presence active. Additionally, they can be sent from a computer, tablet, or phone while on the go.
Businesses can directly inform Knowledge Panel breakouts about their organizations and the individuals who represent them.
5. Categories And Descriptions
There may be restrictions on the kind of information your listing can contain or how it is structured whenever you try to add your company URL to an online directory. With Google My Business, you can select the category ideal for your company while also putting a neat description of your company that will serve as keywords for customers whenever they conduct a Google search. When it comes to SEO, or search engine optimization, an SEO agency can help by adding a description and choosing a category.
Google My Business is a free service that enables you to add more details about your company to search results. In addition to a URL and a description, you can include images, videos, phone numbers, delivery zones, business hours, and links to booking services. Potential customers can learn more about what to expect when they visit for the first time with the help of a cover picture and excerpts from Google Maps and Street View.