As a cosmetics company, you’re in a unique position to market your product visually. With packaging and displays, you are able to communicate your brand’s values and tell the customer why they should buy your product. Cosmetic boxes that are designed well show consumers that the company provides high-quality skin care.
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Cosmetics are now seen as a billion-dollar industry in the United States alone. The appeal of good packaging is one way to get customers to part with their hard earned money.
A great package in an attractive design with a logo on the box and a good description of the cosmetic product is essential to developing a lasting brand identity in people’s thoughts. This high-quality packaging usually convinces consumers to buy the product or service.
The Packaging Design Process
The packaging design process starts with a rough concept sketch that eventually gets refined into a full-fledged mock-up.
Step-by-step, you’ll lay out all the necessary designs related to your packaging. As soon as you decide on your design, our experts will assist you in creating digital designs. We’ll bring your vision to life and help you make a final decision on what’s best for you!
Layers of Packaging
When it comes to packaging, there are three different levels. The first is an outer layer which protects the product from the hazards of delivering and shopping. For example, when your product is shipped or when you receive it in a shopping bag.
Packaging your items securely is an important step to preventing damage during transit. Packaging in the most appropriate manner will reduce the risk of spoilage for food or breakage for electronics. Consider your options with wrapping, securing, and bagging.
When most people think of packaging, they think of product packaging: the box a toy arrives in, the bottle with its label, the clothing tag, or the wrapper of a candy bar. Each one of these levels tells a different element of your story.
The Perfect Type Of Packaging
For those looking for the perfect skin care packaging option, there are many different options available:
When it comes to choosing the correct type of packaging, there are a few factors to consider:
- Size of your product
- Volume of your product
Set Up Printing
Before you go to print, make sure you’re clear on printing estimates. Connect with a printer and ask about their estimate for the project and what additional costs may be required. This will give your designers time to create files for the different aspects of your printable bundle. Be sure to ask about the following:
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If you want to use a standard-sized box or label, you should be able to find dyeline templates online, or ask your printer for them.
With so many different file formats to choose from, it can be difficult to decide which type of file is right for your specific purposes. A print-ready vector file should be provided by your designer when purchasing a digital product. A software program able to open these files will usually come with the product purchase. In some cases, designers will also create mockups of their work in PNG or JPG format that can be viewed by the public too. Ensure you know the types of files needed for each person involved in the project so that everyone’s needs are met.
What kind of printer do you have? Does the price change with order quantity? What is the minimum order number if they do offset printing? How do the prices scale?
There Are Different Options With Colors
When it comes to color matching, there are a few options. If you really want your print job to turn out great, then you’ll want to invest in a printer that can offer full-color matching capability. Some of the less expensive, but still quality printers, offer limited color pallets that they’ll create according to your specifications.
Not only is your skin care packaging important for brand recognition, it can also be used as a form of communication to tell potential customers about the product. Use color, shape, and other design components to communicate what your product does and why they need it.