In 2020, 92% of retailers say video is a very important part of their marketing strategy. 88% see a positive ROI on their efforts.
It’s no secret that videos are a very successful tool in the retailer’s bag of tricks. However, with this significant increase in digital strategy, is one video enough to make your brand stand out?
Your inbox might be filled with more digital materials than executives can handle in a week. This makes it harder to get their attention every minute.
If you are ready to stand out from the crowd and attract attention, you need some valuable marketing tool in your B2B approach. And video marketing mailers are a good way to go about it.
What are Video Mailers?
Videomailer takes full advantage of video marketing and wraps it in a personalized package. That’s right, you can actually send your video message to the good old fashioned post.
This stunning mailer features high quality book prints and shades for your future customers. You have a built-in LCD screen to broadcast your video marketing masterpieces. On top of that, you can customize size, print and content.
92% of videos watched on mobile devices are watched without sound. With a video mailer, you can avoid those stats on your phone screen and give your campaign the voice it deserves to seal the deal.
You can submit your unique design or get help from the marketing team to maximize the impact of your campaign.
Why is this Strategy so Effective?
There are reasons why video marketing mailers are gaining popularity in business world. They are:
As you already know, the digital world is full of marketers who make every effort to reach their audience. This over-stimulated and unattractive flow of promotions and sales has created an unprecedented thirst for personalization.
Do you remember when you were a child and you were very happy when the letter was sent especially for you? Physical mail falls into a completely different category than email, even though the email contains the same video. Physical mail removes the “ignore” feature. Moreover, it is proven to be 9 times more effective than other traditional forms of marketing.
We know that videos gain more attention than any other form of digital marketing. They captivate viewers and last longer than photos. The combination of powerful video marketing and personalized direct mail is the ideal recipe for success.
Marketing is an evolving concept, but the name of the game is always the same. To get noticed, you have to stand out from your competitors.
We are seeing an increase in the business of social media, publishing, engagement and of course video content production. These efforts have shown that the amount of digital interference has reached a very high level.
Businesses are forced to follow trends to stay current, but the more you do what everyone else is doing, the more you blend in.
Video Mailers are an Advantage
No more scrolling through generic looking ads. There is no action folder full of emails. No leader forgets your brand two seconds after seeing it. Holding high-quality footage in your hands will translate your videos into wow!
Next Level Promotional Material
The posts are great and everyone except your company is already sending out promotional material, right? Will the video message be more valuable than your other branded promotions?
Actually yes. Marketers who use video marketing mailers for direct mail marketing see that 65% of executives visit their website after receiving a video brochure and 39% contact the company directly.
These are the advantages of video marketing mailers. It’s a great promotional tool that captivates the attention of the recipient and thus gives a boost to your marketing campaign.